Box Hill
alt text
January 9, 1914
Paul Rieth (English, 1871-1925)
printed by Thomas Way, Lithographer
published by Underground Electric Railways Company of London Limited
https://www.artic.edu/artworks...
"By 1908, the Underground Electric Railways Company of London had grown to the point that they had to commission a map to show travelers how to negotiate the unified system. Next, they needed to let their riders know about this new tool. That task fell to Frank Pick.
Trained as a solicitor (lawyer) and employed by the North Eastern Railway, Frank Pick came to London in 1906 to work for the new company. In 1908, newly appointed as a traffic officer, Pick initiated the pictorial poster campaign, which he monitored closely until his retirement. His stated goal was to create a positive relationship between the Underground and its passengers. But from the beginning, in addition to providing information, the campaign’s goals included building Underground use during nonrush hours, encouraging ridership to new destinations and on new lines, and acquainting Londoners with the novelties and achievements of their transit system."
https://www.artic.edu/articles...
Paul Rieth (English, 1871-1925)
printed by Thomas Way, Lithographer
published by Underground Electric Railways Company of London Limited
https://www.artic.edu/artworks...
"By 1908, the Underground Electric Railways Company of London had grown to the point that they had to commission a map to show travelers how to negotiate the unified system. Next, they needed to let their riders know about this new tool. That task fell to Frank Pick.
Trained as a solicitor (lawyer) and employed by the North Eastern Railway, Frank Pick came to London in 1906 to work for the new company. In 1908, newly appointed as a traffic officer, Pick initiated the pictorial poster campaign, which he monitored closely until his retirement. His stated goal was to create a positive relationship between the Underground and its passengers. But from the beginning, in addition to providing information, the campaign’s goals included building Underground use during nonrush hours, encouraging ridership to new destinations and on new lines, and acquainting Londoners with the novelties and achievements of their transit system."
https://www.artic.edu/articles...
